The expert

Hiskia Westerbeek

Entrepreneur / Practitioner / Trainer in communicative and commercial soft skills

I am enthusiastic, driven and result-oriented. My passion is to train and coach others in the field of communication and sales.


Getting the best out of people. Commercially and personally. That's what I'm going for!


During the training I make use of cases from practice. In this way the participant recognizes himself and can put what he has learned into practice the next day.

Wholesale trade
Business Services

My Publications

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Experts from Kenneth Smit

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Download the benchmark report 'Sales of the Future

With the national benchmark Sales of the Future we investigated how leading companies can remain successful in the rapidly changing world of B2B sales. What new competencies must the sales team possess? And what approach and tools are needed to optimally support sales?

Main conclusions from the report:

  • Who wants to be ready for the future as a sales organization must invest in content, digital skills and smart tooling.
  • Leaders in modern sales are able to build a warm relationship with prospects in all phases of the buyer journey, including the awareness and orientation phase.