Looking for new customers with the right social networking skills

Gert-jan de Rooij | 21-01-2021

As a sales manager, are you already using social selling to generate new leads? This can work extremely well in gaining the trust of potential customers.

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Anyone who engages in targeted digital networking – in B2B sales, especially via LinkedIn – responds well to latent needs. That's not a matter of scoring quickly; Social networking is about the long term. On average, it takes about eight contact moments to gain trust. As an expert, you score deals by first sharing knowledge with the market through interesting content, which does not revolve around your product or service.

Read the complete article on how you can score with social selling.

Below is the link to the blog:
https://lnkd.in/eBvc3vB

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