'buyer's journey'

Gert-jan de Rooij | 04-10-2021

You need new and different skills to be able to serve your customers and prospects in every phase of the so-called 'buyer journey' in the future.

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For example, research shows that the purchasing process in the B2B sales environment starts online in more than 90% of cases. Once at the table with the (potential) customer, it remains unchanged that it is important that you can build and maintain good personal relationships.

We have written a whitepaper with tools to be future-proof as an account manager 2.0. Interested? Download it whitepaper

 

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