Growing, new customers, quality leads; as a B2B company you are always looking for it. Companies are increasingly using online tools for acquisition. Although they often all promise the same thing - indeed: fast results - from...
Coaching, negotiating, actively listening, understanding people, communicating and connecting. As a current sales manager, you must be a real all-rounder and, above all, have your soft skills in good order. Yet we all experience that conversation...
Now that we are increasingly selling digitally and contact with prospects and customers is largely online, as a sales team you would do well to continue developing the skills you need for this. Trade fairs and events are happening...
Good storytelling is an important ingredient of modern sales. Moreover, storytelling - especially in B2B - is a great way to connect with your target group and share knowledge with them. It strengthens you...
Millennials are increasingly the decision makers in your B2B sales process, a process that largely takes place online. So it's good to focus on that with sales and marketing. But how well do you know the socially conscious and digital...
Kenneth Smit can proudly say that he has been certified by CEDEO for years. Once again this year, all the positive experiences of our customers about our training and services were bundled in a nice report from the CEDEO customer satisfaction survey...
You need new and different skills to be able to serve your customers and prospects in every phase of the so-called 'buyer journey' in the future....
As a leading training and consultancy agency, we published a successful benchmark study on sales of the future in February 2021. Based on this research, we have translated 6 new skills into a white paper....
Anyone who wants to be successful as a sales team in all phases of the buyer journey in the future must be agile and flexible, have a clear content strategy and if marketing and sales must work together optimally...
Marketing and sales. Two crucial disciplines for every company. Often two different departments that do not always work well together. Both are basically aimed at increasing turnover, but in very different ways. Who is the winner in difficult times?
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