As commercial trainers, we always encourage entrepreneurs to develop a (commercial) strategy based on mission and vision. Vision is then the way in which you view the environment that is relevant to you. Your view on trends and developments in the market and the world. If you now work with the same strategy that you drew up in December/January, you run a good chance of missing all kinds of planks. The environment relevant to you has probably changed enormously! Whether this has had a positive or negative effect on your business varies greatly per industry. But the world has changed for everyone.

So it's high time to reinvent yourself. How does your company become the best version of itself in this new situation? It is wise to start with a scan or a baseline measurement. If you have health problems, go to the doctor. He also does a kind of scan, asks a lot of questions, does any additional research and makes a diagnosis. From there, a treatment plan follows. You can have the same done for your company. Go to your commercial GP, have yourself examined, develop a new vision and determine your strategy for the short and medium term.

The government really agrees with this and would like to help you with it. Subsidies are available through the so-called SLIM scheme for having such a scan made, making a diagnosis and drawing up a treatment plan. 60-80% of the costs incurred are eligible. You can submit a plan for the coming round in September.

Such a process is also very relevant if your company has had little trouble or has even started to perform better recently. After all, you don't have to be sick to get better.

Do you have any questions or has this article prompted you to take action? Please feel free to contact our organization via info@kennethsmit.com.

Hans Roelfsema