Are you already showing your thought leadership in B2B sales?
Not only is knowledge power, but sharing knowledge is also very powerful in B2B sales.
By having your sales team share valuable content via all sorts of social channels, you claim to be an authority in your field that is of real use to customers and prospects. It is certainly a long-term strategy, which needs the support of the entire organisation. But with white papers and blogs on LinkedIn and invitations to webinars, virtual roundtables and digital workshops you really add value.
Is your B2B sales team ready for the future? In my blog you can read the complete article about sales skills that lead to more success. Below is the link:
I look forward to hearing from you.