Do you also want to learn what the frontrunners do differently?

Gert-jan de Rooij 12-05-2021

Our research shows that a small group of frontrunners are responding well to B2B sales trends.

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Below are a number of highlights from the study:
- What is the influence of digitisation?
- The power in the buying process is shifting more and more to the buyer
- The sharing of relevant knowledge is becoming increasingly important for your target group

Do you also want to learn what the leaders in the market do differently than companies still struggling with all the challenges? Then download our Benchmark report


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Download the benchmark report 'Sales of the Future

With the national benchmark Sales of the Future we investigated how leading companies can remain successful in the rapidly changing world of B2B sales. What new competencies must the sales team possess? And what approach and tools are needed to optimally support sales?

Main conclusions from the report:

  • Who wants to be ready for the future as a sales organization must invest in content, digital skills and smart tooling.
  • Leaders in modern sales are able to build a warm relationship with prospects in all phases of the buyer journey, including the awareness and orientation phase.