Become a leader in B2B sales too

Gert-jan de Rooij 08-07-2021

Anyone who wants to be successful as a sales team in all phases of the buyer journey in the future must be agile and flexible, have a clear content strategy and must work together optimally as marketing and sales.

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This is evident from the benchmark study 'Sales of the Future' by Kenneth Smit.

There is already a small group that is leading the way. What can your team learn from them? Read in my blog what the frontrunners in B2B sales are doing smarter.
You can find the link to the blog in the comments. The link to the blog:

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Download the benchmark report 'Sales of the Future

With the national benchmark Sales of the Future we investigated how leading companies can remain successful in the rapidly changing world of B2B sales. What new competencies must the sales team possess? And what approach and tools are needed to optimally support sales?

Main conclusions from the report:

  • Who wants to be ready for the future as a sales organization must invest in content, digital skills and smart tooling.
  • Leaders in modern sales are able to build a warm relationship with prospects in all phases of the buyer journey, including the awareness and orientation phase.