Description
Invest in optimal personal relationships and build sustainable commercial success
A successful account manager not only effectively wins orders from new customers. By investing optimally in the relationship, he or she also knows how to utilize the maximum potential of existing customers. During the practice-oriented Account Leadership training you will learn how to invest in optimal relationships, both externally and internally. You will learn how to use your mindset, skills and drive to build good relationships with all stakeholders, so that your organization can be sustainably successful. The goal is to achieve maximum returns from existing customers. Through interactive sessions, workshops and role plays you will discover that a different way of thinking and acting naturally leads to more success and better results.
This training helps account managers to achieve maximum returns from existing customers in a personal and efficient manner
Desired result
As an account manager you want:
- Strengthen and maximize your personal relationships with existing customers!
- Determine the course for your customer yourself!
- Get tools to further intensify your relationship with the customer!
- Learn how to strengthen your customer's position (and therefore your own)!
- Discover how to ensure that your team operates with the same mindset!
- Increase the returns of existing customers!
Learning objectives and topics
The Account Leadership training is built around the concept of Mutual Sustainability, or the idea that an organization can only be sustainably successful if it has mutually good relationships with all its stakeholders.
Divided over four modules, the following topics are covered:
- Defining the playing field
In which playing field do you do your work? And which stakeholders do you encounter?
- Create personal dashboard
Which internal and external relationships are important to you to function well?
- Teambuilding
How do you put together a really good Account team, divide tasks and monitor progress?
- Exploring relationships
How do you ensure an equal relationship that is and remains profitable for both parties?
- Developing relationships
How do you ensure that the relationship with your customer continues to develop in the right direction?
- Optimize organization
How do you tailor your organization to the organization and wishes of your customer to achieve a good balance?
- Expand contacts
How do you make optimal use of existing relationships?
- Effective networking
How do you create smart partnerships?
- Strengthen positions
How do you strengthen the customer's position and therefore your own?
- Strengths and weaknesses analyses
What steps need to be taken internally and externally to improve relationships?
- Conversation
How do you conduct a conversation at the right level, in line with the customer's vision and mission?
- Controleren
How do you ensure that the customer's efforts are predictable and systematic? - Present
How do you present plans – internally and externally – in an inspiring way?
Personal support
After completing the training, the trainer is available for online personal support. For example, to briefly discuss practical situations with each other. So nice!
Length of time
This training consists of a total of 8 training days; divided into four modules of two consecutive training days.
Attendees
This training has room for a minimum of 4 and a maximum of 8 participants.
Certificate
Upon successful completion of the training, the participant will receive proof of participation in the form of a certificate