Strategic account management with impact

More returns from targeted customer relationships

  • 4 intensive training days (2×2 days)
  • Personal support
View all start dates
Strategic account management with impact
€ 840,00 pppd

Do you find this training interesting for your employees?
Call for the options +31 40 251 1337 or request an InCompany training.

Strategic account management with impact

4-day training
€ 840,00 pppd

About this training

Successful Account Management: Optimize Relationships for Maximum Return

More returns from targeted customer relationships

A successful account strategy starts with insight and making choices. During the practice-oriented training Strategic Account Management with impact, you will learn to select accounts in a strategic manner and then build optimal, sustainable customer relationships with returns. Personal attention is very important; you really have to get to know your customer – and his business and business processes. By creating continuity in your account relationships, you, as an account manager, make a difference for your customer and for your company.

This training is perfect for ambitious field service employees who are ready for the next step in their career in account management.  

This intensive training, based on decades of sales expertise and proven insights into (behavioral) psychology, helps you to be structurally more successful in managing your accounts.

For Whom

 

This training has room for a minimum of 4 and a maximum of 8 participants.

Length of time

This training consists of 4 intensive training days. These are divided into 2 two-day sessions with an interval of 6 to 8 weeks, so that you have enough time for the interim implementation assignments.

 

Support

After completing the training, the trainer is available for online personal support. For example, to briefly discuss practical situations by telephone or email. So nice!

Continue to grow

 

Upon successful completion of the training, the participant will receive proof of participation in the form of a certificate.

What does this training achieve?

More returns through targeted relationships with customers

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Relationship management
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Influence
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Practical skills

Provided by the experts at Kenneth Smit

Our trainers and experts bring together knowledge, experience and courage to lead your team to success. With expertise in sales and management, they are fully committed to the growth of your organization. Be inspired and guided by the best in the field.

View all experts
01 /
Capgemini
Ploeger logistics
Spring Professional

Will van Hamersveld

Vice President Sales Capgemini

“As a result of the training program, almost every team member has achieved or even exceeded their sales goals and now works with greatly increased self-confidence.”

Adwin Ploeger

General manager ploughman logistics

"Kenneth Smit's trainer takes our people out of their comfort zone. This has allowed them to develop further in sales, management and communication.”

Ernst de Vink

Manager Sales & Marketing at Spring Professional

“The sales training has increased the quality of our customer conversations. This has definitely contributed to achieving our growth ambition.”

  • 4 intensive training days (2×2 days)
  • Personal support
View open offer
€ 840,00 pppd

Reservations are only possible for companies. Are you a private individual? Please feel free to call us +31 40 251 1337.

Strategic account management with impact

More returns from targeted customer relationships

Description

More returns from targeted customer relationships

A successful account strategy starts with insight and making choices. During the practice-oriented training Strategic Account Management with impact, you will learn to select accounts in a strategic manner and then build optimal, sustainable customer relationships with returns. Personal attention is very important; you really have to get to know your customer – and his business and business processes. By creating continuity in your account relationships, you, as an account manager, make a difference for your customer and for your company.

This training is perfect for ambitious field service employees who are ready for the next step in their career in account management.  

Desired result

As an account manager you want:

  • Get more return from your relationships with your customers.
  • Make informed choices.
  • Learn how you can make optimal use of your talents as an account manager.
  • Gain more insight into and influence your customer's decision-making process.
  • Applying practical skills that have a lasting effect.
  • Achieve better results with new and existing accounts!

This intensive training, based on decades of sales expertise and proven insights into (behavioral) psychology, helps you to be structurally more successful in managing your accounts.

Learning objectives and topics

The following topics are covered in this training:

  • Select accounts
    How do you determine account selection criteria? What choice do you make?
  • Strategic account management
    How do you deal with your accounts in a results-oriented manner? How are you and remain relevant to your customer?
  • Account plan
    How do you develop a winning account plan?
  • Difficult to reach person
    How do you make contact with people in strategic positions?
  • Transactional versus transformational selling
    What do you think is important: quantity or quality? Do you go for numbers and euros or for inspiration and confidence?
  • Increase insight and influence purchasing behavior
    How do you gain insight into purchasing processes and purchasing behavior of your customers? How do you influence the purchasing behavior of relevant parties, such as decision makers, buyers or more complex DMUs?
  • Present
    What skills are you developing to share your vision and mission with your strategic accounts?
  • Relationship Management
    How do you ensure a sustainable relationship that benefits both parties?

Personal support
After completing the training, the trainer is available for online personal support. For example, to briefly discuss practical situations by telephone or email. So nice!

Length of time
This training consists of a total of four intensive training days. We always plan 6 to 8 weeks between the different modules, so that you have enough time for the interim implementation assignments.

Attendees
This training has room for a minimum of 4 and a maximum of 8 participants.

Certificate
Upon successful completion of the training, the participant will receive proof of participation in the form of a certificate.

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