Presenting yourself and your organization professionally with the right techniques
Participating in a trade fair requires a serious investment. Logically, you want to recoup that investment. That means you have to present your organisation professionally and be on top of things every minute. You want to use the limited time available purposefully. During this one-day training course you will learn how to quickly find out with whom you do or do not enter into a conversation. In simulations you practice powerful and effective sales calls and learn to recognise buying signals. After this training you will have all the tools you need to get the most out of participating in trade shows.
This is the one-day training course that allows you to surpass your trade fair objectives and gives a boost to your trade fair participation.
- Achieve maximum return during your participation in a trade fair!
- Quickly assess which stand visitors are valuable to you!
- Making the most of your limited time with your interlocutors!
- Getting your commercial message across in a short, powerful and convincing way!
- Tools for effective, but also customer-oriented and friendly action at a trade fair!
- More than recoup the costs of participating in a trade fair!
This training, based on decades of salon expertise and proven insights into (behavioural) psychology, will give you and your organisation a higher return on participation in trade fairs.
The following topics will be covered during the training:
How do you formulate the objectives for your participation?
Do your expectations match those of the visitors?
How to create an inviting stand?
- Scanning visitors
Who do you want to talk to and who don't you want to talk to?
- Approach technique
Which opening tactics do you use for different types of visitors?
- Conversation techniques
How do you briefly but powerfully build a sales pitch?
- Closing technique
Do you recognize buying signals and close the deal?
This is a one-day training, in which theory and practice are combined.
Minimum 4, maximum 8 participants.
Upon successful completion of the training, the participant will receive proof of participation in the form of a certificate.