Description

Presenting yourself and your organization professionally with the right techniques

Participating in a trade fair requires a serious investment. Logically, you want to recoup that investment. That means you have to present your organisation professionally and be on top of things every minute. You want to use the limited time available purposefully. During this one-day training course you will learn how to quickly find out with whom you do or do not enter into a conversation. In simulations you practice powerful and effective sales calls and learn to recognise buying signals. After this training you will have all the tools you need to get the most out of participating in trade shows.

This is the one-day training course that allows you to surpass your trade fair objectives and gives a boost to your trade fair participation.

Desired result

You will:

• Achieve maximum return during your participation in a trade fair!
• Quickly assess which stand visitors are valuable to you!
• Making the most of your limited time with your interlocutors!
• Getting your commercial message across in a short, powerful and convincing way!
• Tools for effective, but also customer-oriented and friendly action at a trade fair!
• More than recoup the costs of participating in a trade fair!

This training, based on decades of salon expertise and proven insights into (behavioural) psychology, will give you and your organisation a higher return on participation in trade fairs.

Topics

The following topics will be covered during the training:

• Objectives
  How do you formulate the objectives for your participation?

• Expectations
  Do your expectations match those of the visitors?

• Presentation
  How to create an inviting stand?

• Scanning visitors
  Who do you want to talk to and who don't you want to talk to?

• Approach technique
  Which opening tactics do you use for different types of visitors?

• Conversation techniques
  How do you briefly but powerfully build a sales pitch?

• Closing technique
  Do you recognize buying signals and close the deal?

Time period

This is a one-day training, in which theory and practice are combined.

Participants

Minimum 4, maximum 8 participants.

Certificate

Upon successful completion of the training, the participant will receive proof of participation in the form of a certificate.