Knowledge base

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Skills for getting the B2B sales team of the future right
29-04-2021

Skills for getting the B2B sales team of the future right

B2B sales teams that invest heavily in content, software and the right skills are well on their way to becoming...

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Barriers to B2B sales
22-04-2021

Barriers to B2B sales

In the next few years quite a few B2B sales teams will encounter quite a few bumps in the road of the strongly changing...

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Laurence J. Peter's right
13-04-2021

Laurence J. Peter's right

The book "The Peter Principle", by author Raymond Hull from , will only appeal to a limited group of me...

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The three biggest barriers in B2B sales
08-04-2021

The three biggest barriers in B2B sales

What about the skills and competencies of your B2B sales team? Are they future-proof enough to be in...

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Download our most read whitepaper: Sales vs. Marketing, Who's the Winner in Difficult Times?

Marketing and sales. Two crucial disciplines for any company. Often two different departments, which do not always work well together. Both basically aimed at increasing turnover, but in very different ways. Who is the winner in difficult times?

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Download the benchmark report 'Sales of the Future

With the national benchmark Sales of the Future we investigated how leading companies can remain successful in the rapidly changing world of B2B sales. What new competencies must the sales team possess? And what approach and tools are needed to optimally support sales?

Main conclusions from the report:

  • Who wants to be ready for the future as a sales organization must invest in content, digital skills and smart tooling.
  • Leaders in modern sales are able to build a warm relationship with prospects in all phases of the buyer journey, including the awareness and orientation phase.