Knowledge base

Our experts are happy to share their knowledge and expertise. Follow our publications, news items and projects here.

Become a leader in B2B sales too
08-07-2021

Become a leader in B2B sales too

If you want to be successful as a sales team in all phases of the buyer journey in the future, you...

Read more
Plenty of opportunities for personalisation in B2B sales
01-07-2021

Plenty of opportunities for personalisation in B2B sales

As a modern sales person, you have to work early on in the buyer's journey with your (potential)...

Read more
Warm personal relationship in B2B sales still important
17-06-2021

Warm personal relationship in B2B sales still important

Shake hands firmly, drink a cup of coffee together and catch up on things while really looking each other in the eye.

Read more
Do you also want to learn what the frontrunners do differently?
12-05-2021

Do you also want to learn what the frontrunners do differently?

Our research shows that a small group of frontrunners are responding well to B2B sales trends....

Read more

Download our most read whitepaper: Sales vs. Marketing, Who's the Winner in Difficult Times?

Marketing and sales. Two crucial disciplines for any company. Often two different departments, which do not always work well together. Both basically aimed at increasing turnover, but in very different ways. Who is the winner in difficult times?

Download now

Interested in becoming a partner?

Leave your details to get acquainted without any obligation. If you have a question or would like more information, please fill in your details and we will contact you.

Download the benchmark report 'Sales of the Future

With the national benchmark Sales of the Future we investigated how leading companies can remain successful in the rapidly changing world of B2B sales. What new competencies must the sales team possess? And what approach and tools are needed to optimally support sales?

Main conclusions from the report:

  • Who wants to be ready for the future as a sales organization must invest in content, digital skills and smart tooling.
  • Leaders in modern sales are able to build a warm relationship with prospects in all phases of the buyer journey, including the awareness and orientation phase.