Description
Next Generation Sales by Kenneth Smit is the most current training program that enables the modern sales professional to develop. The Next Generation training program is designed to help modern salespeople improve their skills. It's about understanding people, understanding the sales process and using advanced tools including artificial intelligence.
In the ever-changing economy, it is essential to master the right sales and communication skills as well as use the latest technologies to be successful in sales. Next Generation Sales is a hands-on training solution designed to give you the skills needed to take your sales performance to the next level.
Desired result
In this training program you will learn how to communicate effectively in the digital age. You will discover how to build trust with potential customers and how to understand their needs even better. We also cover how to deal with objections, how to build arguments based on data, and how to adapt your sales strategy to the changing market. You'll also learn how to use technology and data for compelling presentations and how to close successful deals.
Learning objectives and topics
The following topics are covered during this training:
- Building communication & trust
These competencies are crucial in the digital age. You will understand the art of effective communication and learn how to build trust. Although new technology allows for fast communication, it can also lead to misunderstandings. Understanding one's own body language and intonation, as well as that of others, is essential for effective communication. Through meaningful personal interaction, your (potential) customers will feel heard and understood, which promotes lasting and growing relationships. - Conversational techniques: you will learn how to have effective conversations with customers by really listening to their needs and concerns. Integrating relevant customer data is essential for applying these conversation techniques.
- Needs and problem analysis: discover how to analyze customer needs and problems and respond effectively with your product or service.
- Dealing with resistance and objections: develop techniques to effectively deal with customer resistance and objections, so that you can optimally connect with your customer.
- Arguing based on insights from data: develop the skill to strengthen your arguments with insights from data and thus effectively convince customers.
- Adapting arguments to the evolving sales process: understand how to adapt your arguments to the changing sales process, where technology, data and the decision-making process (including the evolving Decision Making Unit – DMU) are playing an increasingly important role.
- Leveraging technology and data for compelling presentations: master the art of using technology and relevant customer data to deliver compelling presentations to (potential) customers.
- Closing techniques: you will learn the best closing techniques to successfully complete your deals and satisfy customers.
Personal support
After completing the training, the trainer is available for online personal support. For example, to briefly discuss practical situations by telephone or email. So nice!
Length of time
This training consists of 4 training days. These are divided into 4 separate days with an interval of approximately 4-5 weeks.
Attendees
This training has room for a minimum of 4 and a maximum of 8 participants.
Certificate
Upon successful completion of the training, the participant will receive proof of participation in the form of a certificate.