At the last minute: what are the business trends for 2019?

Kenneth Smit editorial | 27-12-2018

Do you want to know which business trends will play a greater role next year? In this blog we tell you which three trends you should not miss next year.

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Just a few more days and we will already be in 2019. The oliebollen with currants and icing sugar still have to be picked up and that festive bottle of champagne still has to be chilled. Then we can really toast to the new year. You think hopefully about your plans for 2019. The year 2019 will be even more successful than 2018. Do you want to know which business trends will play a greater role next year? In this blog we tell you which three trends you should not miss next year. 

1. Augmented Reality in the workplace

Augmented Reality first became mainstream with the success of Pokémon Go. Several generations walked around hypnotized with their phones in their hands. Augmented Reality is already being used in professions that require you to perform complex and manual tasks. Consider a Porsche car mechanic who wears safety glasses with Augmented Reality. When he needs help, he asks an external expert for support through his modern glasses. This technique is also being tested extensively in the medical world. Augmented Reality will also have a major impact on the workplace in the coming year. It won't be long before office workers are using holographic screens to type emails. Or how about creating virtual 3D models in the air? The American company Meta develops these products and they expect that their products will be used more and more often in the workplace. This is not a far-off show, this will also play an important role in your industry. Think about how you can apply Augmented Reality within your company. For example, can it be used in the design process? Or can you apply it to customer service? Think out-of-the-box and think about how this augmented reality can help you.

2.Voice search is increasing

Voice recognition technology has improved and more and more voice searches are being performed. Voice search is becoming increasingly popular due to its speed and ease of use. We can talk faster than we can type. You increasingly see equipment with voice search in homes. This way you can quickly request the weather forecast via a voice search or play a party playlist on Spotify with your voice. In 2019, the number of voice searches will increase even further. This affects SEO, as users increasingly search for long-tail keywords. Therefore, make sure that the information on your website answers questions your customers have. Questions such as “what”, “who”, “where” and “why” are becoming increasingly important due to voice search. One way to answer these questions is by posting an FAQ page. What questions does your target group often ask you? Write down these questions and answers and then ask your employees. This way you get off to a good start with voice search.

3. Working remotely

The physical workplace will change even further in the coming year. The number of traffic jams will increase even more in the coming years. Companies will look for solutions themselves. One of those solutions is that more and more employees start working remotely. This is already being done in many companies and this number will continue to increase. Employees thus spend less time commuting. Another advantage of working remotely is that employees work more productively. They are not constantly disturbed by colleagues and can continue working. Employees share information and collaborate with each other using technical tools such as videos and chats. A win-win situation! How can you (further) implement remote working in your company? To do this, discuss this with the HR department, management and other colleagues. Think in possibilities, not difficulties!

Business Improvement

With the above business trends you are ready for 2019. Are your employees, strategies, current corporate culture and processes in balance? After all, the market in which you operate is changing at a rapid pace. Of Business Improvement we take your business to a higher level.

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