Description
Present yourself and your organization professionally with the right techniques
Participating in a trade fair requires a serious investment. Logically you want to earn it back. This means that you will present your organization professionally and want to be sharp every minute. You want to use the limited time in a targeted manner. During this one-day training you will learn how to quickly find out who you should or should not talk to. In simulations you practice powerful and targeted sales conversations and learn to recognize purchasing signals. After this training, you will have all the tools to achieve maximum returns from trade fair participation.
This is the one-day training that will help you exceed trade fair objectives and boost the return on trade fair participation.
Desired result
You want:
- Achieving maximum returns during trade fair participation!
- Quickly assess which stand visitors are valuable to you!
- Make the most of your limited time with your conversation partners!
- Convey your commercial message briefly, powerfully and convincingly!
- Tools to act effectively, but also customer-oriented and friendly at a trade fair!
- More than recoup the costs of exhibition participation!
This training, based on decades of sales expertise and proven insights into (behavioral) psychology, will provide you and your organization with greater returns on trade fair participation.
Learning objectives and topics
The following topics are covered during the training:
- Goals
How do you formulate the objectives for trade fair participation?
- Expectations
Do your expectations match those of the visitors?
- Presentation
How do you ensure an inviting stand?
- Scan visitors
Who do you want to talk to and who do you not want to talk to?
- Approximation technique
What opening tactics do you use for different types of visitors?
- Conversational techniques
How do you build a sales conversation concisely but powerfully? - Closing technology
Do you recognize buying signals and close the deal?
Personal support
After completing the training, the trainer is available for online personal support. For example, to briefly discuss practical situations by telephone or email. So nice!
Length of time
This is a one-day training that combines theory and practice.
Attendees
Minimum 4, maximum 8 participants.
Certificate
Upon successful completion of the training, the participant will receive proof of participation in the form of a certificate.